Our client,, a division of SurfaceNet LLC, headquartered in Tucson, Arizona, is the only online marketplace for the decorative surfacing industry where you can find solid surface material from all of the top manufacturers. In addition to their own 12,000 sq. Ft. warehouse, they partner with over 50 manufacturers and distributors nationwide to market their inventories of stocked, overstock, and discontinued surfacing materials & related products.


Their customers are from all walks of life: Contractors for many industries, including building, retail, hospitality, healthcare, and education. Mid- to large-size certified fabricator or repair shops. Small- to medium-size cabinet shops or other small businesses with a use for solid surface (i.e.) signmakers. DIY homeowners and woodworkers. has made the Inc. 5000 list two years in a row. In 2016 and 2017, was recognized by Internet Retailer and as one of the top 300 B2B e-commerce companies.


Though there are various range of decorative products deals, one obstacle they had was customers seeking more specifications on vanity tops. The buyers were asking for customizable breadth and width which would fit into the already existing spaces. Another complication was the group based pricing – various vanity tops possess several attributes (colors, sizes, specs, etc.) and the prices vary for each thing. wanted to collaborate with someone who knows inside out about providing an enriching e-shopping experience for customers with their sole aim to give customers a 3D previsualization of what their end product would look like.


Just like any other brand, wanted to let out features that would make shoppers fully satisfied. The only way that is possible was by letting customers directly feel an online hands-on approach in the design process. This was how decided to team with a SaaS-based platform, Productimize, as its custom configurator to enhance existing services. The very first thing we did was to make UI very simple to use. Later, we imbibed features that would let customers choose intricate details like – material and color, width and depth, sink quantity and type, where the faucet holes should be and sink positioning, the kind of edge customer needs.


We also integrated a feature to let customers know how much their choice would cost exactly. By making customer be a part from scratch, gives the buyer a whole feel of getting to create and curate precisely on their needs and preferences. Within no time, had its exclusive product customization for its vanity tops which paved the path to new customers and newer deals.


Creating Cards - Personal, Easy, and Convenient

Sending Gift cards with a personal touch through an e-Commerce website is always a challenge for both customers and merchants. Printing Gift cards and stamps being a primary business for StationeryXpress had the same challenges. After several lookups for solutions, they found Productimize which they felt can resolve most of their complex custom solutions and business challenges.

Key Business Requests

  • Simplify customization steps
  • Visually appealing for the customers
  • Manage complex pricing rules
  • Specific fonts selection
  • Handle ink colors for the text
  • Gift Wrapping

Key Features

Change Prices

Vanity tops have varied pricing depending on the kind of color, material, size, etc. which the customer chooses. As the customization happens, customers can know the accurate prices of their desired product.

Left/Right Edges

Since every millimeter matters, we have set up a feature where the customer can go all the way to choose how intricately they want the edges of vanity tops to be. Customizing back edge, front edge, left edge and right edge options are available in

Width and Breadth Based Tiles

Not one size fits all. Customers can select products based on the exact size they need. The corner of their home kitchen or a prime spot in their workspace, wherever may be; the buyers can design accurately and accordingly to space available.

Real Time Visuals

One touch and the screen will transform to show what the products look like in real time. This way, customers can see the design as and when it unravels. They can choose from multiple options like various colors, sizes, etc. Modifying what the customization is not happy with, is also as simple as designing it.

Easy To Use UI

A primary need in product customization is to make the whole process easy to use, so customers have a hassle-free shopping experience. One look at the website will see how seamless it is, from deciding the vanity top to completing it the exact way customers want it.

Extra Logistics has a total of 7 different groups. The price of tiles change based on the group; sink placement is based on the breadth and width, edge option is classified based on the group which replaces the prices accordingly along with many choices for the customers to choose from, giving a surreal shopping feel to customers.

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