Profile

Founded in the year 1970, Racesafe has come up as a globally recognized brand which is right at the forefront of making the equestrian world safer and also improving performance.

They are British manufacturers which make equestrian body protectors and supporting apparel with a product range synonymous with safety, comfort & style. Our body protectors offer the latest European & BETA standards of protection at market-leading comfort & weight levels. We carry over these core principles of development and design into our growing range of apparel & accessories.

We work with leading riders around the world to meet the rigorous demands of top-flight competition. Our goal is to then make this level of performance available to every rider, across our product range.

Effortless implementation

Racesafe’s demands were pretty straight up. Even so, we wanted to give them a start to end implementation which helped them inculcate the colors, the patterns and produce an end product to the consumer. Our team approached this project in a very organized fashion and all the products were sub categorized into the possible customizations.

From multiple colors catering to both UK and non UK audience, to understanding each and every product that can be made customizable, we worked towards implementing a simple yet effective design for the consumers. One of the biggest highlights of this implementation was the reset option which helps the consumer completely start feeding their preferences from the word go.

Complexities in Simplicity

One of the best things about this client was that we ended up not only introducing digital detailing in color or patterns, but further intricacies in the patterns too. The end product rendering and the 3D view makes the end product look as real as possible. It helps us ensure that the consumer gets a total feel of the product virtually.

Since, there are a host of products including t-shirts, jackets, hats- the consumer can actually see the detailed patterns and truest colors on their rendered design before making the final decision. The whole set up was put in tandem with the payment gateway for seamless transactions too.

Challenge

  • Their eCommerce platform did not have any customization for the consumers- which had to be introduced to augment sales.

  • With a host of products, the implementation called for various rules on applying color, pattern color for every single product.

  • The client needed a completely finished check out process with customizable products on display.

  • The design had to be reflected with attached PNG for a smoother completion of the process.

  • A more solution oriented approach was needed to handle the orders by the backend.

Solution

  • Complete configuration of PDP for customizable products.

  • A successful display of customizable products on Shopping cart, and other checkout processes was implemented.

  • A click on the Reset button ensures flushing out all the customization done in the product to start afresh.

  • The final cart product displays the following:
    – Item info (Product name , SKU , Customized Image)
    – Personalized Info( eg: Product , Pattern ,Pattern color)

  • Churning out an attached clickable PNG which is the proof of Customized Product.

  • Order details can be viewed by the backend team on the Shopify Admin platform.

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Creating Cards - Personal, Easy, and Convenient

Sending Gift cards with a personal touch through an e-Commerce website is always a challenge for both customers and merchants. Printing Gift cards and stamps being a primary business for StationeryXpress had the same challenges. After several lookups for solutions, they found Productimize which they felt can resolve most of their complex custom solutions and business challenges.

Key Business Requests

  • Simplify customization steps
  • Visually appealing for the customers
  • Manage complex pricing rules
  • Specific fonts selection
  • Handle ink colors for the text
  • Gift Wrapping
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Key Features

For Race Safe, we made four different types of products available for personalization

Body Protector Cover

One of the most important products listed on their website is the Body protector cover. Customization was introduced for the body protector cover, and the product sizing too. The body design can be customized with color, pattern and the pattern color too.

Event Shirt

The event shirt was made customizable with two options- ladies and unisex. The chest size and the body color of the shirt were put up for choice. Additionally, intricacies in sleeve color were made possible with sleeve pattern, sleeve color, and the sleeve right color.

Hat Cover

The hat cover was put up for customization with the aspects of hat silk style, size, hat model and size, and attachment. Additionally, the design is available for customers to choose from color, pattern and additionally, the colors of the pattern too.

Racing silk

We also made the racing silk available for customization with aspects such as specifications in blouse and hat cover as well as blouse only. The style helps you choose from the kind of satin, as well as the size and body color can be changed along with the pattern of preference.

Color and Pattern Implementation

We introduced the option of over 10-15 colors with shades ranging from green to silver to mauve. This was facilitated with the help of our experts who have created a backend to make every shade look as close to reality. Additionally, a lot of UK patterns were put up for implementation for more intricacies.

Geographical Flexibility

Even though Racesafe is a UK brand, for customization; the client wanted to put up two categories of customization. First is UK patterns and the other category entails Non-UK patterns which helps in reaching a wider range of audience and work with all kinds of customer preferences.

Insights

4

Customizable products

Shopify

Platform

Key Features

Multi Color Choices

Conditional Options

Overlay Images

Custom Order Export

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