The Phoenix Bat Company has been making premium rock maple, yellow birch, and northern white ash bats for over 22 years. Born out of a craftsman’s garage, Phoenix now produces bats out of a state of the art, custom bat manufacturing shop.


Coupled with the use of only premium grade woods, Phoenix Bats delivers the highest quality bat consistently, from bat-to-bat, year-to-year, to all our customers.


For pros down to little leaguers, for vintage bat leagues, softball teams, and coaches, they have a bat that everyone can fall in love with. The Phoenix brand is synonymous with power, craftsmanship, and attention to detail.

Try Live Customization

Choose Bat’s Texture

You don’t get a second chance to make a first impression. Today’s buyer needs are diverse, making brands offer custom products that could positively transform their brand and differentiate. Customers shopping at Phoenix Bats choose the wood for manufacturing the bat from Maple, Yellow Birch, and Northern White Ash. Going further, customers are also presented with options to decide how they want the barrel finish and handle finish – whether Gloss Sheen or Matte Sheen. And they also have a multitude of colors to choose from to beautify the bat and play in style.

Every Detail Counts

Customers are not just buyer. They transform as designers giving life to the bat of their dreams. And when customers do so, Productimize wanted to make sure shoppers are given as many options to make the final product “completely” satisfying and visually appealing. Sometimes, it is the littlest of the details that stand out and take customer satisfaction to the next level. Shoppers can add text, clipart, or logos for their team or their favorites. The whole design process is lighting-fast blended with beautiful imagery and comprehensive UI to make shopping enjoyable.


Sport is as much style as anything else. With the ever-increasing love towards baseball across all ages, Phoenix Bats saw an opportunity to let baseball players (and lovers) create their own bats, the way they love it.


However, The Phoenix Bat Company had specific issues with their earlier customization and wanted a new page with top-class and modern features integrated.

  • Shoppers cannot see the design process
  • Customers can fill options through a form only
  • Visitors cannot see the look and feel of the product
  • Differentiation between Glossy and Matte finish is not known
  • UI/UX Challenges
  • Solution

    The team at Phoenix Bats got in touch with the Productimize team to create and redesign a brand new product customization page, so everyone stays happy – buyers, sellers, and baseball lovers.


    As always, we took it up as a challenge because we saw a dream and a nobler vision with The Phoenix Bats, and it was upon us to make it a reality. Below are glances of what Productimize offered to The Phoenix Bats.

  • Complete redesign of the page with an intuitive interface
  • Integrated customization options to 100 bats
  • Every element of the bat can be customized
  • Real-time display of the customization journey
  • Enabled image and artwork uploads
  • box-cards-cup-908296

    Creating Cards - Personal, Easy, and Convenient

    Sending Gift cards with a personal touch through an e-Commerce website is always a challenge for both customers and merchants. Printing Gift cards and stamps being a primary business for StationeryXpress had the same challenges. After several lookups for solutions, they found Productimize which they felt can resolve most of their complex custom solutions and business challenges.

    Key Business Requests

    • Simplify customization steps
    • Visually appealing for the customers
    • Manage complex pricing rules
    • Specific fonts selection
    • Handle ink colors for the text
    • Gift Wrapping

    Key Features

    Visually Appealing UI

    Website visitors are quick to form conclusions, and we also wanted the same to happen, in a good way - shoppers saying ‘wow’ while looking at the rich, layered customization page with adaptive text and color.

    Real-time Display

    It’s a joy to see the product we dreamed of being unfolded, step by step. And we made that happen by implementing real-time display. Customers, unlike earlier, can now see the design changes then and there.

    Fast Shipping

    Can’t wait for a couple of days until the bat arrives? Well, we have got that covered for you, by setting up a fast ship option that delivers you bat the very next day from when you customize it online.

    Wood Type

    Who knows better than your customers on which base their dream bat should be crusted with. So, we leave it to the customers to choose the wood type - be it Maple, Yellow Birch, or Northern White Ash.

    Bat Length

    Some like it short. Some like it long. Customers can now choose the length of the bats, from knob end to barrel end. The size of the bat, in inches, is displayed on the screen, so you know where to pause and finalize the size.

    Drop Weight

    Shoppers also are given the extra option to determine the difference between the bat length and weight. The possibilities are provided from -3 to 0. The Phoenix Bats, however, recommends the default.


    This lets the customers shape the top of the bats, the way they want it. Shoppers can choose to have or not have the bowl-like indentation at the top of a wood bat. This is usually added to reduce the overall bat’s weight by a bit.

    Barrel, Handle and Logo Color

    The complete freedom to choose a color of the customer’s choice, the barrel, handle and the logo engraving color. Shoppers can pick the colors, and it gets instantly reflected on the screen to help them arrive at a conclusion.

    Free Text Engraving

    This allows customers to add a line or two of their favorite words on the bat, to make it even more special. This can be their name or a quote they admire. Shoppers can add a maximum of two lines, with 35 characters per line.

    Add Your Logo

    Shoppers can add their team logo and flaunt it across the bat. Productimize has implemented a feature where the logo can be uploaded in any format - .jpg, .png, .pdf, .tiff, .cdr, .ai, .eps, .psd!

    Dynamic Pricing

    The overall cost of the bat varies, based upon the features customers choose to have on their bat. The price changes are displayed immediately as soon as customers add or remove aspects from the bat.

    Insightful Checkout

    Before shoppers click the ‘buy’ button, we set up a feature showing a screen with a detailed description of all the customizations added by the customer. This is for the customer to recheck, for one last time.



    Customizable Products



    Key Features

    Multi Color Choices

    Conditional Options

    Overlay Images

    Custom Order Export

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