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Profile

Old Spice a most trusted brand worldwide for FMCG products encompassing deodorants and antiperspirants, shampoos, body washes, and soaps. It is manufactured by P&G (Procter & Gamble). Most notably, the brand was awarded two Gold Cannes Lions for Creative Effectiveness for “The Man Your Man Could Smell Like” in 2011 and “Smellcome to Manhood” in 2016.

Challenge

Keeping growth in mind, Old Spice decided to give special treatment for every customer who purchases their product by providing freedom to personalize products by choosing their favorite team and initials. They envision to provide a simple, scalable, and seamless customization solution that could provide the best UI experience to customers with a better brand building.

Solution

Being associated with the bigger brand like Old Spice is always a great feeling and meantime also a higher responsibility for Productimize team to deliver the best solution and customization process which can provide their customer a unique experience. With the flexibility and advanced UI design, Productimize made a big difference in providing complex customization in a simple and best user interface.

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Creating Cards - Personal, Easy, and Convenient

Sending Gift cards with a personal touch through an e-Commerce website is always a challenge for both customers and merchants. Printing Gift cards and stamps being a primary business for StationeryXpress had the same challenges. After several lookups for solutions, they found Productimize which they felt can resolve most of their complex custom solutions and business challenges.

Key Business Requests

  • Simplify customization steps
  • Visually appealing for the customers
  • Manage complex pricing rules
  • Specific fonts selection
  • Handle ink colors for the text
  • Gift Wrapping
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Key Features

CHOOSE FAVORITE TEAM

Customers are provided with the option for selecting their favorite team among six different NFL teams and traditional Old Spice as another team which gives them a unique feel on every purchase.

PICK LOOKS BY TEAM

Each NFL team has three different variations in looks and Old Spice team with four different variations, among which the customer can choose their own look they like.

SELECT SCENT CHOICES

Old Spice has six fresh scents and Productimize provides the customer an option to pick their own scent to sleek experience and visualize the bottle.

ENGRAVE NAME

The customer was given with an option to name their product with their own name/wordings along with the flexibility of font selections which will be used for printing by the manufacturers.

VISUAL APPEAL

Our goal was simple - provide the best User Experience so that the customers can easily understand the customization steps and place an order. The flexibility of Productimize allowed us to configure the UI and the visuals easily for both customers and merchant.

PRINT READY FILE

Productimize provided the merchant with full flexibility of generating high-quality print-ready label file with the customer customization on the backend, which made the merchant’s printing process easier which leads to timely delivery and customer satisfaction.

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Insights

2

Custom Products

BigCommerce

Platform

24%

Increase in sales

Key Features

Multi Color Choices

Conditional Options

Overlay Images

Custom Order Export

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