About Frontline Metal
Frontline Metal are manufacturers of home decor and metal wall art; run by a husband and wife team who both served in the military. Their products showcase include: Patriotic wall art, military designs and memorials, monograms, and items for the home decor
Their metal art products are made in California with indoor/outdoor lifetime durability. Frontline Metal’s company’s unique, proprietary process gives ultimate design flexibility and allows to make the most beautiful metal art on the market. All their products are made of high quality 16 gauge cold rolled steel and powder coated for lifetime durability; backed by the industry’s best customer service with a lifetime warranty on everything they sell.
Challenge
The needs of customers are ever-changing, and so should the way brands sell their products. Custom Products’ Sales are increasing as customers are spending more time embracing online shopping and buying products that are an extension of their lifestyle.
Frontline Metal did not want to fall back in competition and thereby wanted to start selling custom products to attract new customers and retain loyal ones. When Frontline Metal first approached Productimize, they did not have real-time customization and only had offline customization through which they could take orders and customize in their factories. Buyers did not have a complete idea of how their products looked until they arrived.
Though they somewhat had a facet of customization in place, the humane connection with customers was missing due to then-existing barriers in visual representation which did not let the buyer(s) have a look and feel of how their product would be. And there were no dynamic custom options too.
Solution
Understanding the client requirements and coupling it with our groundwork on what kind of sleek customizations buyers were looking forward to in Shopify Product Customizer, the team at Productimize set out to build a compelling digital experience of interactive customizations, something that would resonate in the time ahead.
The whole Shopify Personalized Products’ customization page in the eCommerce Store was designed to give an aesthetic visual representation, so the customers enjoy the design process. Apart from that, exciting customization features like adding text, changing colors, inserting images, changing size, and more were blended into the designs. All these edits were made available for viewing in real-time, instantly, so customers can immediately redo their designs if they are not satisfied with the current one.
Once the final design is ready, the image would be sent as a print generated file for the merchants as they can process the order and ship it. Such dazzling customization options were implemented on 90+ products.
Key Features
Dynamic Color Change
A multitude of colors to choose from! Productimize integrated immersive color choices that can be applied “in a click” by the customer on any of the products they want to purchase from the eCommerce store.
Real-Time Display
Shoppers will be showcased how their product would look like with Real-Time Display. Every edit that the customer does or wants to, appears spontaneously on the same window in a fraction of seconds.
Text Monogram
The words that matter the most, engraved for a lifetime on the products that matter the most - Buyers can add text (in horizontal or vertical shapes) on the products which would later be monogrammed during order processing.
Upload Image
As easy as Drag and Drop! Shoppers also can upload images that they want to see on the product. Images can be uploaded in any of the supporting formats: png, jpg, jpeg, pdf, ai, henceforth saving a lot of customers’ time.
Product Overlay
For all the products, the base properties will be the same and all the subsequent edits the customer does overlays on the design and shall not disturb the current design pattern of any product.
Inventory Mapping
Productimize helped to map the inventory for the customization options, ensuring everything is connected as the data is processed to and forth in a quick span, inevitably providing the riveting experience that was assured.
Final Design File
After shoppers complete designing, we implemented a feature that sends the final design file directly to the merchant for further order processing with the design file as a key reference to how the product should shape up.
Mobile Customization
Not just on computers, shoppers can also customize and shop the products on mobile phones. The designing experience translates on par with the desktop experience, with custom-modified UI for mobile users.
Insights
90
Custom Products
Shopify
Platform
Key Features
Multi Color Choices
Conditional Options
Overlay Images
Custom Order Export
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