Abbott Lyon

Challenge

Although their customers were happy and their product sales were successful, Abbott Lyon noticed there was room for improvement. Abbott Lyon wanted to stay way ahead of the competition by offering more premium products to their customers. They decided to try and boost customer satisfaction by providing customized and personalized products – instead of just “Put a ring on it,” they wished to “Put a ring with a name on it.” They envisioned a line of products where people could engrave names and symbols to create meaningful, high-quality gifts for their loved ones, and they wanted to make it quick and easy for their customers to do so.

Solution

With Productimize as a cloud-based custom configurator, Abbott Lyon was able to delight their customers with a unique set of customizable products – rings, bracelets, watches, and more. Productimize allows users to see a close-up view of what their personalized product will look like, making them more likely to purchase these items and ensuring that they will be pleased with the end results. From the very first day of launch, the customized products were a hit. Within a couple of months, Abbott Lyon came back to us for other two global market of theirs – USA and Europe. We helped them to upsell premium versions of every jewelry product possible, aiding in their growth as a company and their increase in loyal, lifelong customers.