It’s 2017, an era of eCommerce. While there are so many eCommerce platforms ranging from free to premium and super-premium available in the market, the first thing that comes to our mind when we’re ready to go online for our store.
“Which one is suitable for my store?”
One another question that stuck in our mind is “Do I really need to spend 10-50 grand at this point?”
Shopify vs WooCommerce
If you have a WordPress site, wooCommerce would be the immediate solution that comes to mind. Later when they dig deeper Shopify would be the next stop. While these two are popular and easy to use platforms, each one has its own pros and cons.
In this blog post, we tried to educate on things you should keep in mind (Shopify vs WooCommerce) while choosing the platform for customization.
1. User Experience:
We’re living in a world of customer experience. The design is everything. If there is no proper layout and design then there is no point in running an online store.
The greatest selling point for Shopify is their pre-built themes. Shopify has huge number options and more importantly, they are all responsive. Shopify helps you with 50+ store themes.
WooCommerce is actually a plugin created by developers. The default store theme (free) called storefront would be the place to start. One biggest advantage WooCommerce has over Shopify is the designs. Yes, Shopify has some serious themes, but they’re limited to its theme store. Since WooCommerce is an open-source there are hundreds of developers available to sell some interesting themes.
2. Cost To Built
Hosting, theme, domain name, SSL certification. WooCommerce – free
Shopify offers everything for $29 per month (which also included SSL for free).
While WooCommerce can get you the site up and running at the same price point, you have to buy everything from a third party. The hosting can cost you anywhere from $10 to $100 per month and SSL up to $100 per year.
3. Setup and Support
Shopify easily beats WooCommerce when it comes to set up. You can set up a Shopify store in less than an hour.
Shopify offers high-quality customer support. You can get 24/7 access to the support team in case of any issues.
If you have prior experience in WordPress, then setting up a WooCommerce store is easy. WooCommerce is a free WordPress plugin with basic features. Based on your requirements, you can purchase add-ons. Since WordPress has a huge user base, you can easily get support through WordPress forums.
4. Suitable Product Customization
Shopify is for store owners, the setup process is simple and the admin panel has plenty of options and easy to understand for first time users. You can install extensions/apps from their app store, most of them are easy to install and just works as intended.
WooCommerce, on the other hand, is immense with its options. Some options whether you use them or not is, even if you don’t want blog posts, these are options are going to be there.
5. SEO friendly:
Shopify handles the basic SEO practices with ease. Shopify is actually eminent as having some of the cleanest code and natural linking structure. It offers a smooth UX which will help you to enhance visibility in search engine rankings. Since it’s a hosted platform that is built on huge infrastructure Shopify offers rapid loading pages.
WooCommerce is a content creation platform and it’s eminent among SEO experts as one of the most reliable options. It’s easy to add, edit content and with plugins like Yoast SEO you can make your store highly optimized.
Ideally, WooCommerce gets you more SEO specific options, because it’s built on top of WordPress. On another note, a site speed largely depends on the hosting. Because of this, I would go with Shopify, without worrying about load time and optimization.
Shopify offers some interesting tools that let the business owners to focus on the retail business and revenue rather than hiring an in-house WordPress developer or to learn WordPress. Shopify is always a one-stop-shop who don’t want to deal with complicated set-up process and looking for premium support. If you’re looking for the best Shopify apps, MAILMUNCH wrote an article on 18 of the best Shopify apps to supercharge your store in 2019. You can find it here.
WooCommerce’s set up process is more complicated. If you have a rapport for open source and is okay to get your hands dirty WooCommerce can make wonders.
Please share your thoughts in comment section.