Product Customization is becoming a staple in today’s e-commerce landscape as it is easier than ever to implement within the major platforms. It gives companies a way to stand out from the competition as well as increase customer interaction, and if done well can boost brand loyalty and conversion.
No matter what sort of customizable product you offer – shoes, surfboards, sunglasses or home furnishings, successful UX is a necessity. Similar to website and app design, there are some best practices that should be kept in mind.
Here are three items that for some reason, I still see major companies missing the mark on.
Navigation: Allowing the user to easily move forward and backward through the creation process, and jump back and forth between steps, lets them reconsider previous design decisions and keeps them engaged. Always letting them know where they are, and how to quickly get to any step in the process keeps them from feeling trapped and will reduce bounce rate.
Error Prevention: Implementing helpful error prevention keeps users on track and lets them know when a problem has been encountered. This lets them take the necessary steps to correct and keep moving, making sure thoughts like ‘Did I make a mistake?’ or ‘Am I doing it wrong?’ stay far away from their experience.
High-Resolution Imagery: Many users are browsing on 4K, or better, displays & screens so the product mock-up should use as high-resolution imagery as possible (not forgetting to compress for quick load times) and avoid digital graphic representations.
Selling a physical item only by way of imagery and description requires an exceptional job of communicating the look and feel to the user. Give consumers a reason to question the appearance of what they are creating and they will likely lose interest.
There cannot be surprised with the end product. High-resolution imagery, zoom capability, different viewable angles and if possible, different lighting environments will help the user understand their final creation and keep the unboxing experience exciting.
Of course, there are many other things to consider when designing a customizable product interface but there are some relatively easy wins here.
Oh, and before I go, please make sure you consider mobile or at the very least refer to item 2
Feel free to share your thoughts in the comment section.