Benefits of Product Customization and Personalization - Productimize

Who doesn’t love a personal touch in a product they order? Satisfying all the tastes and preferences of customers was a hurdle once. It still is. But, with the entrance of product customization, the gap has been reduced significantly as shoppers are now presented with compelling options to design the product exactly the way they want it.

A study by Deloitte states that 36% of consumers covet customized products, and surprisingly 1 in 5 of these shoppers are okay with paying 20% more for owning a product which has been exclusively customized for them. Those stats aren’t the end yet – 48% of customers are even ready to prolong the wait time for a personalized product or service. Without a doubt, the love towards product customization is evident.

Product customization is here to stay and change the trends.

Benefits of Product Customization

The best thing brands can do is follow the tide, allure customers, and steer their online shop towards success with product customization. Here, we list some benefits of how personalization will play a key role in shaping your business.

Personalized Experience

Customers make it. Customers shape it.

By placing the complete design process in the hands of the shoppers, we let the buyers decide how the product should look and feel, what color the product can be coated with, the textures of the interior, the ability to add text or images, and much more. Various options like these make the shopping experience more personal and intriguing.

This way, a connection is established between the product and the buyer, which in turn is a plus for overall brand growth. This is just a small part of the process and, when the customizations multiply, sales also follow suit.

Better Customer Loyalty

Give customers what they want and earn their loyalty.

Let’s get back to the basics. We change things when we don’t like what we are using at the moment. Similarly, in this scenario, customers tend to switch brands if they do not get what they desire.

Offer a wide range of customization options, stand ahead of the competition by providing out-of-box edit features, give unlimited access for shoppers to design products, let customers have a 360-degree view of the product to get a personalized look and feel, and do whatever it takes to make every moment spent on your website worthwhile.

Attract The Millennials

The fact is, these days, Millennials make most purchases online.

A recent report found that millennials make 60% of their purchases online, which is a 47% spike from a report done in 2017. Understanding the way millennials shop is essential as they are expected to become the largest adult population in the United States. For businesses, there is a vast opportunity to curate custom products in line with the latest pop-culture trends, and so on.

Millennial spending is expected to reach $1.4 trillion annually by 2020 and, to cater to the needs of this increasingly influential shopper, offering them customization options that define their lifestyle must be a priority.

Cost Effective

Cut down costs. Create on demand.

The truth is, no one knows what will happen and when. Decades earlier, no one would have thought shopping could be done from wherever we are with just a click. Years before, product customization was a far away dream. But, right now, eCommerce and product customization are redefining the online marketplace.

In these ever-changing market conditions, stocking up on too many products might not be the best option. Instead, wait for what the customer wants and produce only what is needed.

In this way, Product Customization can also help brands cut down their costs.

Make Luxury Items More Attractive

Make every penny count.

“What consumers are searching for from the luxury experience is often determined by how they feel their time will be best spent”, says Alex Field, Director of Marketing at Reignwood, the Asian Investment Group.

Modern luxury brands are evolving to meet the changing tastes of consumers. These days, luxury goods have become more personal and interestingly takes into account different tastes and cultural references.

Plenty of thought goes into the buying process of a product, which is costly. Luxury goods are usually considered as prized possessions and are not bought often. But, why not make that buying occasion a memorable outing.

Generate More Sales, Obviously

It is sales which drive business and builds a brand.

As stated earlier, 1 in 5 shoppers is okay with paying 20% more for a personalized product. The reason behind this is the more-than-a-product connection a shopper establishes with the customized product.

Delivering customers exactly what they seek is a viable option to increase sales by a substantial amount. Product customization not only fuels customer loyalty, but also product sales.

Product customization is on its way to becoming a game changer of the shopping and retail industry. If you have not added product customization to your online store, do it as quickly as possible to leverage sales before the competitors catch on.

Brands who have utilized Productimize Ultimate for product customization had a 30% increase in conversion, a 45% increase in the average order value, a 20% decrease in returns, and much more. Get in touch with us to learn more about how Productimize can enrich your brand’s success rate with best-in-class product customization features.

Akash M

Akash M

Akash is Content Writer at DCKAP. He loves weaving words to create stories and sentences which breathe life. Hangs out reading poetry and non-fiction novellas on tales often not heard and told in the mainstream. He is also a theater artist who loves teaching kids.

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Dave Anderson
Dave Anderson

That is really awesome that product customization can help to solve business problems. Maybe I should look into customizing products some time for selling. That is something I am sure that a business would want to do to help their company grow.


Product customisation and personalisation is actually the new black. Customers prefer products that are custom made to promote their brands.

Mia Evans
Mia Evans

I like that you pointed out that manufacturing a product should be based on the customer’s likes or demands to keep you from stocking up items. I can imagine people who would love to start a makeup business these days. If they could start a poll online to ask about what color they would want for their lipsticks or eyeshadows, it would ensure that the products that they will put out will be sold.


[…] to one study, customization has a positive impact on consumer behavior and brand loyalty. The study found that […]


[…] across the globe, as 69% of Americans say they have purchased a product online and 36% of consumers look forward to buying customized products. These statistics clearly show that online sales […]

Dan Addams
Dan Addams

I like that this post underlined that one of the perks of product customization is that it encourages brand loyalty on top of offering a unique customer experience. I do agree with this statement, especially when it concerns art pieces because I like art pieces that are tailored specifically to complement my home or my office. Since I am in need of new artwork on my walls, I will definitely consider ordering custom and unique canvas.